Malaysian, Male, aged 66
Dato’ Sri Cheong Kong Fitt was appointed to the Board on 5 September 2008 and is responsible for the Company and its subsidiaries (“Group”) day-to-day management as well as setting the corporate vision and direction, including planning and implementing strategic business plans for the Group. He graduated with a Diploma in Business from the School of Marketing, Ipoh, obtained in 1986 and was awarded Postgraduate Certificate in International Business from York St John University, England in 2017. He has approximately 30 years of working experience in the public bus terminal operations.
Dato’ Sri Cheong Kong Fitt commenced his career as a supervisor in Choong Sam Tin Mine in 1980. In 1985, he joined Swee Keong Construction Pte Ltd, Singapore as a supervisor. He left Swee Keong Construction Pte Ltd, Singapore in 1992 and joined The Combined Bus Services (Partnership), operator of Stesen Bas, Jalan Kidd as supervisor where he was principally responsible for managing public bus terminal operations. During his tenure in the Partnership, he gained extensive knowledge and experience in managing terminal and bus operations. From 2006 to 2009, he was instrumental in leading the initiative to merge the bus services operations of The General Omnibus Company (Perak) Sdn Bhd, Ipoh Omnibus Company Sdn Bhd and The Kinta Omnibus Company Sdn Bhd. After successfully merging the bus services operations, he left The Combined Bus Services (Partnership) in 2013.
In 2008, he founded the Company, which was converted into a public company in 2010, and subsequently was listed on Bursa Malaysia Securities Berhad in 2016. Under his management, the Group successfully built and commenced operations of Terminal Meru Raya in 2012 followed by Kampar Putra Sentral in 2019 and Bidor Sentral in 2024. Dato’ Sri Cheong Kong Fitt has steered the Group to venture into terminal management services and telecommunication tower construction in 2021 and 2022 respectively.
Dato’ Sri Cheong Kong Fitt is the brother of Dato’ Cheong Peak Sooi, an Executive Director of the Company. He does not have any conflict of interest with the Company. He has not been convicted of any offences within the past five (5) years and has not been imposed any penalty by the relevant regulatory bodies during the financial year ended 31 December 2025 (“FYE 2025”). He does not hold any directorship in any other public listed companies.
Malaysian, Male, aged 59
Dato’ Cheong Peak Sooi is an Executive Director of the Group. He was re-appointed to the Board on 1 October 2012. He is a member of Risk Management and Sustainability Committee of the Company and ceased as a member of the Remuneration Committee of the Company on 31 October 2017. He holds a Certificate in Business Management from MDIS Business School, Singapore, obtained in 1988.
Dato’ Cheong Peak Sooi commenced his career in 1992 as a site manager for G&C Civil Engineering Pte Ltd in Singapore. In 2000, he left G&C Civil Engineering Pte Ltd and subsequently took a position as a field service representative in Ameron Pte. Ltd., Singapore. During his eight (8) years tenure with Ameron Pte. Ltd., his responsibilities were to liaise with clients and prepare proposals for clients, supervise and monitor the installation of piping, as well as quality check and handover the completed installation work to clients. In 2008, he joined Star Kensington Sdn Bhd as a director where he was responsible for the operation of the company’s petrol station and subsequently resigned in 2011. In the same year, he was appointed as the director of The Combined Bus Services Sdn Bhd, a position that he continues to hold till today. He is responsible for supervising and monitoring the construction, and subsequently day-to-day operations of the Group.
Dato’ Cheong Peak Sooi is the brother of Dato’ Sri Cheong Kong Fitt, the Managing Director and a major shareholder of the Company. He does not have any conflict of interest with the Company. He has not been convicted of any offences within the past five (5) years and has not been imposed any penalty by the relevant regulatory bodies during the FYE 2025. He does not hold any directorship in any other public listed companies.
Malaysian, Male, aged 40
Lee Kah Hin ("Jerry Lee"), is the Chief Financial Officer of the Group with effect from 1 March 2026. He is a Chartered Financial Analyst and a finance and capital markets professional with extensive experience in corporate finance, investment strategy, governance, mergers and acquisitions, fundraising, and the execution of corporate exercises. He graduated with a Bachelor of Science (Statistics) from Universiti Malaya, Malaysia, in 2009.
Mr Jerry Lee is currently the Co-Founder and Director of Primavalor Corporate Strategist Sdn Bhd, a boutique advisory firm established in 2025 focusing on corporate restructuring, mergers and acquisitions, financial transformation and IPO readiness for both public listed and private companies. He is also a Director and Shareholder of J Capital Resources Sdn Bhd, which is involved in management consultancy services, and serves as a Senior Partner of Censuria Capital Sdn Bhd, a private equity firm. He has led corporate restructuring initiatives that enhanced market value, strengthened financial discipline, and implemented governance reforms.
Prior to his current roles, Mr Jerry Lee served as the Group Chief Financial Officer of Magma Group Berhad. He was also the Executive Director and Chief Investment Officer of GDEX Berhad from 2014 to 2024, where he led group-wide investment strategies, fundraising and corporate exercises, regional expansion initiatives, and cross-border acquisitions.
He began his career in investment banking as a Sell-Side Equity Analyst at RHB Investment Bank, where he was recognised by StarMine Asia in 2014 as the Best Stock Picker in the Transportation Sector. He previously served as a Central Finance Executive at RHB Capital Berhad, supporting group financial reporting.
As Chief Financial Officer, Mr. Jerry Lee will oversee the Group’s financial strategy, capital management, financial reporting, corporate governance, and investor relations, supporting the Board of Directors and management in driving sustainable growth and long-term shareholder value.
Jerry Lee is a shareholder of the Company. He has no family relationship with any director and/or major shareholder of the Company nor does he have any conflict of interest with the Company. He has not been convicted of any offences within the past five (5) years and has not been imposed any penalty by the relevant regulatory bodies during the FYE 2025. He does not hold any directorship in any other public listed companies.
Malaysian, Male, aged 46
Ismail Bin Jamal is the General Manager of the Group with effect from 21 January 2026. He graduated with a Bachelor of Business Administration (Honours) from Universiti Teknologi MARA.
Ismail Bin Jamal has more than 20 years of extensive experience in corporate and commercial roles across multiple sectors, including transportation, oil and gas, automotive, fuel retail, medical equipment, and public administration. His career demonstrates a strong track record in business development, strategic planning, project management, stakeholder engagement, and operational leadership. He has also served in strategic roles within the Perak State Government, including as Head of the Strategic Communication Unit and as Senior Special Duties Officer to the State Executive Council, where he was involved in policy development, media and public communications, and stakeholder engagement.
His earlier experience spans automotive sales, marketing communications, and medical equipment sales, providing him with a broad-based understanding of corporate operations and market dynamics. Prior to this, he held senior positions in both the private and public sectors, including as Area Manager for Commercial Business (Downstream) at PETRONAS, where he managed multiple commercial dealer networks, negotiated high-value contracts, and delivered sustained revenue growth and operational efficiencies across the Northern Region.
Ismail Bin Jamal was previously the Head of Commercial & Retail Business Division of the Group, where he oversaw all commercial projects, business development initiatives, corporate communications, and project management activities across the Group. Subsequntly, he was promoted to General Manager of the Group and is responsible for overseeing the Commercial & Retail Business Division, Bus Operations and Leasing & Marketing Department.
Ismail Bin Jamal does not hold any shares in the Company or its subsidiaries, and has no family relationship with any director and/or major shareholder of the Company nor does he have any conflict of interest with the Company. He has not been convicted of any offences within the past five (5) years and has not been imposed any penalty by the relevant regulatory bodies during the FYE 2025. He does not hold any directorship in any other public listed companies.